Carroll highlights the Men’s Soaps Automotive
Television Programming and Contemporary Working-Class Masculinities and
does a great job with using American Chopper as a great example. WE can
immediately distinguish such working class men, being burly, chizzled, aggressive,
innovative, and independent identifying with blue collar. In this clip we
quickly see such working class men being defined as masculine. As America Chopper highlight working class men
and reinforce the honor and recognition working class men should have they
quickly deter that by having such viewers of the soap operas create a realm of
masculine interactions that add to the decoding of masculine and feminine. We
see the, “Collapsing the separate spheres of public and private, work and home
into pseudo-domestic world of fraternity and labor that is the OCC workshop, American
Chopper relocates the franchise of masculinity.”
One of
interesting the arguments Carroll presented was the counterculture going
mainstream. Contradiction within the message we see of inspiring working class
men to accept their occupation in society is essential just as great and cool
as playing in the NBA, NFL and major leagues of Baseball. As they show a
different man on television by embodying the working class man we also see the
set up to have such working class men expose products such as motorcycles as a
manly and popular purchase although such motorcycles they present are extremely
expensive. We then see this contradiction of empowering working class men by
also reminding them of their economic standing and how their goals should be
centered on working to pay for such costly products. “The counterculture has
gone mainstream; the motorcycle has gone from being a countercultural symbol of
dissatisfaction with the traditional values.” We see a blue collared man living
the financial life of the white collared business man.
Such white
collared approaches do most certainly reinforce masculinity and along with
whiteness it can really create a setting where such influences and effects are
beyond not empowering working class men to be proud of their position in life.
We see such effect in politics. Running across this
quick ramification that such highlight in masculinity really draws women away
and reinforces a patriarchal society.
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