Having previously analyzed women's and men's magazines in a Women's Studies course, I am sadly aware of the sexist differences between the two genres. Why is it that men's magazines are all about images of sexy women and improving their bodies for themselves whereas women's magazines are constantly telling women to alter their appearances and learn new ways to please men?
After reading about the 20th century rise in masculinity present in men's magazines this question makes a little more sense to me. Clearly men became aware of the recent rise in empowered women, in the workplace and at school, and felt they needed to regain some of the control they used to acquire. By objectifying women and portraying them as unimportant sexual objects, I can see how men might've felt they were regaining this lost power.
How they choose to reclaim this superiority, however, is truly appalling. It's unfortunate that women can rise in power through academics and hard work, but men must laugh and degrade women in order to feel more like "real, powerful man."