The teen magazine section of the chapter presents images to vulnerable teenage girls who are in constant tension with their own bodies and minds. The magazines subtly express how these girls should look and act so that they may "win over" the males who are presented in the magazines. This is problematic for feminism because it places males as the socially superior which, as Gill mentions, is just as bad as the objectification of women in men's magazines. The content "tricks" teenagers into thinking that the changes they should make to their appearances are done so because they are "super fun!" This idea makes me question the integrity of the magazine publishers because it is almost like they are taking their trusting relationships with readers for granted. While I understand that magazines are in the market for profit, I feel that they manipulate readers to the point of almost brainwashing.
The messages of men's and women's magazines are extremely different and Gill's interpretation of each ideology is that the "representations are designed to naturalize gender difference and male power" (217). Because each magazine has such a niche audience, or at least a gendered audience (typically), these representations are accepted. The magazine publishers know their readers and know what they want/do not want to read about and that "insider knowledge" translates into extreme success, whether we like it or not. There will always be an audience who accept the message of male power but it is the messages within the claims of ideology that we must pick up on.