The reading in Gill is quite disturbing in how accurate it
seems to identify the problem with women’s magazines. Mainly, that there is a
constant need for improvement underlined by contradictory messages about sex,
beauty, liberty and so forth. Discussing a literary analysis, Gill suggests
that, “It could be argued that the magazine as a whole is organized around
interpreting boys to girls” (185). The idea that girls must learn about boys is
problematic firstly because it suggests that boys must be learned about. It implies that girls need to be with,
approach, and focus on boys and that it can only be accomplished by learning
about them. It insinuates that a distinct part of who they should improve to be
should set aside a pedestal for boys as objects of importance in their life.
This is unfortunate. Secondly, it assumes that the information they provide
accurately captures sound information while ignoring the whole realm of
complexity that arises when considering relationships between boys and girls
and that the best way to understand each other is to read a magazine rather
than simply communicate. And that is just the beginning. For example, in one of
the magazine Q and A sections that was discussed, a girl writes in asking what
to do after walking in on her boyfriend masturbating, at which point
immediately sends her away and seems to be the source of the communication
breakdown. However, the editor responds with suggestions about everything the
girl can do to mend the problem so that “Responsibility is placed upon the girl
to first understand and then mend the relationship with her boyfriend” (191). I
think a more feminist answer would go along the lines of “tell him to explain
himself or dump his difficult arse”. But no; while the boy is the one creating
the tension it is all on the girl to mend the issue. This is an unhealthy way
to go about solving an intimate sexual topic, yet these tips are provided as
periodically as the magazine itself is printed. Another topic of concern is
telling girls and women that they have the freedom to say no to a sexual act
while also telling them that committing to it can be a sign of love: “If you
are really averse to one of these activities then ‘skip it’, but remember that
doing this is an indicator of how much you care for your partner – with the
implication that if you love him, you should do it, no matter how you feel
about it” (195). This virtually leaves a girl in the same dilemma they were
probably trying to solve. A dilemma maybe along the lines of wanting to show your
partner your commitment while not letting that commitment be defined by doing
sexually uncomfortable things. Another aspect I can specifically relate to is
the amalgam of contradictory advice these magazines give on beauty,
specifically skin care. Gill provides an example of how in the same magazine,
“A complicated regime of cleansing, exfoliating, toning, moisturizing” with a
“myriad of products” can be offered to solve the issue while another page will
reveal that “drinking lots of water, staying out of the sun and getting plenty
of sleep is ‘the only beauty treatment you need’” (192). As I can get quite
caught up on appearances myself, I have always dealt with these contradictory
remedies for skin care at it just leaves me feeling more depressed and confused
before and after the fact of buying some product that may or likely may not
work. In sum, while there is nothing wrong with self-improvement, there is
something wrong with continually making girls and women feel like they must improve and providing advice to do
so by lacing together contradictory and patriarchal-backed information.
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