Showing posts with label reality. Show all posts
Showing posts with label reality. Show all posts

Thursday, March 8, 2012

The Family Man


What struck me most about Carroll’s article entitled “Men’s Soaps” was the idea that blue-collar work is tied more closely than white-collar work is to the concept of masculinity in American culture. Today white-collar work is tied directly to money and success and therefore can be linked directly to the concept of the successful male. The article talks about mental labor as being more feminine than physical labor yet white collared work is considered powerful and dominant today.
This country has grown due to man’s physical labor so I can understand how blue collar work has come to emanate a sense of success based on the fact that many men worked long and hard to earn a living and provide for their families during times when women and children depended on men as bread winners. Blue-collar work is embedded in the American culture as admirable and encompasses the concept of success as it relates to fulfilling the American dream.  Shows like American Chopper as well as Cake Boss illustrate this concept of what it means to work hard through physical labor and create a successful business and at the same time show what it means to be a family man. I think this contradicts the stereotype of women playing the active roles in rearing children. Both Buddy, in Cake Boss, and Senior, in American Chopper, are shown both at work and in their family lives which goes to show the various roles men can play that deviate from tradition. This concept of a reality show enlightening the dynamic of a father and son relates a new sense of emotion that men are allowed to possess as well as showing the role and importance of a hands on father.      

Tuesday, February 7, 2012

The Creation of Meaning


In considering semiotics and content analysis, content analysis only gives you the quantitative basis for the representations of things while semiotics show how meaning is created rather than what the meaning is. The structure of the meaning is deciphered by breaking down an advertisement, considering how objects and things work together to elicit a certain understanding. The audience, the combination of particular objects, and the absence of particular things work together in constructing a reality. In addition, culture and tradition are important to the context of an advertisement and breaking down meaning.
In my opinion semiotics are much more useful than content analysis in understanding how advertisements work. For instance taking into consideration an object in relation to the context of the setting. Perhaps content analysis looks at the number of revealing body images of women in advertisements. If the ad is for a swimsuit it is likely that a women is shown in minimal clothing, which could render it revealing. The quantitative aspect of content analysis doesn’t consider why the woman is wearing the bathing suit; maybe she is in a warm place, on the beach advertising a vacation spot, or, maybe she is in a car advertisement appealing to a male crowd. From content analysis we may never know. But these two different situations show how a woman in a bathing suit could elicit different ideals and without considering the semiotics, the content analysis becomes unrealistic. The combination of what is used in the ad to render a certain affect is essential to meaning; it’s silly to consider an advertisement without breaking it down and looking at how the parts sum up the whole.