In the Projansky and Vande Berg piece on Sabrina the Teenage Witch, they argue that while Sabrina does represent "girl power" to an extent, the show does more to "maintain rather than undermine gender, race, and class hierarchies" (36). In focusing on adolescent girls, Projansky and Vande Berg note the appeal of their demographic audience as consumers. Thus, Marx and Engels can be heard again in that those who are looking to make profit will do so on behalf of the adolescent girl, in turn fostering their sense of ideals and the world around them. In a more contemporary vein I look to shows that today's girls are drawn to, in particularly those about weddings. Everywhere you look on the television you see shows such as Bridezillas and Platinum Weddings promoting the idea of lavish weddings being the norm. This sense that weddings need to be these grand events that come close to $100,000 in expenses is absurd. I witnessed the effects of the new age wedding this summer when my cousin was married. Her family is by no means rich yet she had this idea of what a wedding should be set in her head and while it was very nice, it was ridiculous. I'm sure everywhere she looked on the television she was being reminded by those on top, those who know their consumer base, that this is what a wedding should look like. According to The Wedding Report, a market research publication, the average American wedding is $29,000. That is truly unbelievable. My parents talk about their friends weddings in which the rehearsal dinner was at a firehouse and the menu consisted of hot dogs or hamburgers. Now, because those on top in the media wield the power of producing marketable material on television, they are making that material a reality across the country and establishing intellectual ideals that are misguided.
The "normal" wedding procedure according to Bridezillas