This subject is very difficult to take on. Who are we to tell people what should and shouldn't offend them? But, at the same time, them not being offended might be a sign that they have lost respect for certain parts of their lives or themselves and have just started to accept the media that is being force-feed to them.
Gill's chapter looks at the confusion within feminist perspective and about feminism as an scholarly movement that involves esoteric language. When it comes to questions of empowerment versus objectification, we all have personal opinions. The problem is, if two people that say they are coming from the same position are disagreeing, it discredits the position as a whole. When media consumers see to feminist disagreeing on a personal opinion they think it has to do with a problem with feminism instead of a difference of opinion that reflects personal ideas about empowerment. Feminism seems to get caught up in a mess of personal opinion which in some circumstances ends up working to discredit it. It would definitely be more advantageous for feminism to reach out to non-educated people so that they can understand that feminism means and is different things to different people. I think it is frustrating and unfair that media is producing pro-feminist ideas in programing while within the same program doing the opposite. This adds to the confusion of the general public in terms of what is actually acceptable and what is not. In an ethical perspective, I think we should all question what is harming are ability to respect each other and ourselves in a way that allows us to see people for who they are. Now here come the kicker; who are we and what have me become? Media has infiltrated into our personal lives and has even changed are personalities and are ability to communicate in a non-prejudice way. Our goal should be to use education as a counter weight to media exposure in order to gain an identity our ourselves as human beings before media has the opportunity to change us into categorized subsets of people with requirements that have nothing to do with who we are.