This is a course blog for Denison University's COMM 229: Mediating Gender & Sexuality Course
Monday, January 30, 2012
The Trouble with the Media
Advertisements in the media play such an influential role on the ideas of feminism in today’s society.However, no matter how these advertisements portray feminism, it all depends on the way the public interprets the situation.
The reading from Gill focused on cultural politics and feminist media activism.This feminist media activism took many different forms including sticker campaigns, guerrilla interventions, positive images, calls for more women working in the media, etcetera.The sticker campaign dealt with posting stickers to advertisements that were degrading to women and shown in public venues.Similar to this were the guerilla interventions, which was people writing graffiti on demeaning billboards.Both of these were ways in which feminists used advertisements to promote for a greater diversity of women in the media and as an attempt to get people to accept themselves and others, especially women.
Love Your Body Day is a day in which women of all shapes, sizes, colors, ages, and abilities celebrate self.When I read about the “Love Your Body Day” from the NOW website it reminded me of the positive images section in Gill.In Gill’s reading, campaigning with positive images was the idea that since “ . . .women were trivialized, condemned and symbolically annihilated in the media” (Gill, 34), we need to show more positive images of women in order to show a greater diversity and add a strong, optimistic touch to the campaign.These positive images would make women feel more confident in who they actually are contrary to what the media says, which is exactly what Love Your Body Day is about.However, the campaign ran into problems because there was trouble in what exactly a positive image of a women was. Many women see models as positive and attractive, however many feminists see attractiveness in images of women with wrinkles and no makeup.
When I read the “Love Your Body Day” article, I agreed with the women of NOW.I thought to myself that the way people feel about themself should not be affected by these either positive images or negative images that the media shows in magazines and in advertisements.The media is affecting so many women into thinking that they are not “normal” and that they have so many problems, which is in turn causing a lot of women to be unhealthy.People have to love themself before anyone else will accept them for who they are, therefore they cannot pay attention to the false messages the media is sending about beauty.If women do this and disregard the media, they will become more confident in their own eyes and with their own body.
The picture I added is very true and reminded me of the NOW article, as it is from the Love Your Body campaign, and Gill’s reading.Because of what the media says, women are so concerned about what they look like to others that they are forgetting the most important thing in life which is to be happy with oneself.